2025 New Year

PROJECT BRIEF:
Design a window display themed around the New Year, incorporating the featured dress from The Fitzroy’s rental collection. The concept must reflect celebration, freshness, and creativity, while visually highlighting the product.

PROJECT CONCEPT:
Inspired by the Lunar Year of the Snake (2025), I created a playful world based on the nostalgic game Snake. In the game, if the snake eats its own tail, the game ends—but also restarts. This metaphor of ending and beginning felt perfect for the New Year.

I transformed the display into a game-like world, with colorful paper snakes and animated elements. The mannequin becomes the “player” who enters this fantasy realm, wearing the featured lace dress as if stepping into a new adventure. The bold red background represents celebration, luck, and a fresh start in the new year.