THE WHITE RABBIT

PROJECT BRIEF:
The client requested a narrative photo series centered around a whimsical male character, placed in a natural, dreamlike setting.

PROJECT CONCEPT:
This character was inspired by the Rabbit from Alice in Wonderland.
He is not the center of the story—but he leads you into one.

He runs ahead, disappears, reappears, and smiles at something only he understands.
He is both a companion and a mystery, pulling you deeper into the unknown.
Maybe he doesn’t know where he’s going either—but he never stops moving.